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Made in Canada Means More

Corporate Reputation05 Jun, 2025

Reputation is on the rise for Canadian companies — with a 0.9-point increase from February to March and Strong Scores in Products & Services, Leadership, and Performance. But stakeholder confidence remains fragile, with lagging perceptions in Citizenship, Conduct, and Innovation reminding us that long-term favor isn’t guaranteed.

Our latest report explores the current state of Canada’s reputation — and how you can leverage these emerging stakeholder trends to strengthen your own reputation strategy.


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