What’s New in RepTrak Compass: A Smarter Reputation Intelligence Platform

In 2025, RepTrak redefined how reputation intelligence is accessed, understood, and acted on with the official launch of Compass™.

If you haven’t heard, Compass is the ultimate reputation monitoring platform, built to help leaders move faster, see clearer, and connect reputation insight directly to business decisions.

Not to brag, but we released a lot of exciting stuff in 2025: new dashboards, new AI-powered tools, and new ways to understand stakeholders. So, here’s a comprehensive list of all things Compass and how it’s helping organizations like yours lead with confidence.

A Reimagined Platform Experience

Compass launched with a modern dashboard experience designed to simplify complex reputation data and make insight discovery faster and more intuitive.

Including:

• Streamlined navigation built for clarity and speed

• Multi-country, benchmark, and stakeholder views all in one connected experience

• Purpose-built dashboards for key focus areas, with the flexibility to create custom ones by role, region, or objective

Who else is doing that?

Dashboards That Work the Way You Do

We know our clients have been asking for it. We're excited to say that personalization is now possible with the updated My Dashboards experience

Uses can now:

• Create and customize dashboards based on role, team, or objective

• Set a default dashboard to stay focused on what matters most

• Easily switch between dashboards built for Communications, Marketing, ESG, or Leadership.

AI Embedded Where It Counts

AI played a central role in Compass innovation in 2025 — not as a buzzword, but as a purposeful, practical tool.

Compass introduced several AI-powered capabilities to support how teams explore data, build dashboards, and understand emerging stakeholder behaviors.

AI-Powered Dashboard Creation

To make insight discovery faster, Compass introduced AI-powered dashboard creation.

With this capability, users can:

• Describe what they want to explore

• Receive recommended reports automatically

• Generate dashboards in minutes — without manual searching

AI as a Touchpoint

Compass introduced AI as a Touchpoint within the Communications Impact section, helping organizations understand whether generative AI is becoming a meaningful channel for stakeholders.

This view helps teams:

• See if stakeholders are using AI to learn about their company

• Compare AI’s influence to traditional channels like news, social media, or word of mouth

• Understand how AI may be shaping reputation over time

RepTrak AI Assistant

Now live in Compass, the RepTrak AI Assistant helps users:

• Understand the RepTrak model, Drivers, and methodology

• Navigate Compass with contextual guidance

• Get answers in multiple languages

By reducing friction and accelerating learning, the AI Assistant makes Compass easier to use for new users, global teams, and cross-functional teams.

Together, these AI capabilities help teams spend less time building dashboards and more time acting on insight.

From Insight to Impact: Business Outcomes Dashboard

Reputation only matters if it drives action... enter the Business Outcomes Dashboard.

This dashboard makes it easier than ever to connect reputation performance to real-world stakeholder behaviors, including outcomes like:

• Trust to Do the Right Thing

• Work For

• Recommend

• Say Positive

Users can start with a high-level view of stakeholder actions, then dive deeper into trends, benchmarks, and shifts in behavior — making reputation impact visible, measurable, and actionable.

Brand & ESG Perception — In One View

These two dashboards deepen organizations’ understanding of perception beyond overall Reputation.

Brand Dashboard

The Brand Dashboard reveals how your brand is showing up through:

• Differentiation

• Authenticity

• Consistency

Users can see which messages resonate — and where brand signals may need strengthening.

ESG Dashboard

The ESG Dashboard brings stakeholder perception directly into Environmental, Social, and Governance performance.

Track:

• ESG score changes over time

• Peer benchmarks

• Key components like environmental commitment, employee care, and ethical conduct

Advisory Insights, Built In

Compass goes beyond dashboards to deliver something more powerful: real-life guidance.

The new Insights page introduced tailored Insights, Recommendations, and Actions directly from RepTrak’s Advisory team — embedded inside the platform and tied to real data.

Users can:

• Explore time-relevant Advisory guidance by adjusting date ranges

• Access insights directly within Reputation Score dashboards

• Shift quickly from “what’s happening” to “what to do next”

At RepTrak, we ensure that expertise isn’t separate from data — it’s part of the experience.

Share, Export, Learn — All in One Place

To support collaboration and activation, Compass added:

• Download and export options (Excel and PDF)

• Direct dashboard sharing with teams

• A new Resource Library for quick access to educational content, videos, and case studies

Everything needed to turn insight into action.

The Direction Is Clear

For more than 20 years, RepTrak has helped organizations navigate reputational complexity. In 2025, Compass took that legacy forward — delivering a smarter, faster, and more connected way to lead with reputation intelligence.

And this is just the beginning.

With custom dashboards, deeper integrations, and continued AI innovation ahead, Compass is built to evolve alongside the challenges leaders face next.

Reputation doesn’t move in hindsight. Explore Compass and lead with intelligence built for decisions — not just data.

Request a demo or log in now.