Retail & Consumer Durables Report

What’s Driving Consumer Choice This Season

This season, all eyes are on Retail and Consumer Durables companies as they navigate economic pressure, shifting consumer expectations, and the growing influence of AI-driven discovery.

Backed by RepTrak’s comprehensive data suite, the 2025 Retail & Consumer Durables Report highlights key movements in reputation across product quality, ethical sourcing, and workplace treatment. Our expert advisors also share insights into how affordability, accessibility, and transparency shape today’s buying decisions.

Fill out the form to access the full report and see how your company measures up.

Read the Retail & Consumer Durables Report

Why Reputation Matters in Retail & Consumer Durables

For Retail and Consumer Durables companies, reputation is inseparable from everyday experience. From the moment a customer discovers a brand to the final step of a purchase or return, stakeholders are constantly evaluating quality, ethics, value, and transparency. A strong reputation fuels loyalty, increases willingness to purchase, and helps companies withstand economic pressure, competitive threats, and rising expectations around sustainability and workplace treatment.

Frequently Asked Questions for Retail & Consumer Durables

What is the current Reputation Score for Retail & Consumer Durables?

The industries’ collective Reputation Score climbed steadily through 2025, rising nearly a full point from Q1 2024 and reaching a Strong 73.1 by Q3 2025. This reflects renewed optimism as companies strengthen product value, workplace conditions, and social responsibility.

What reputation challenges are Retail & Consumer Durables companies facing in 2025?

These industries are navigating a complex mix of economic pressure, evolving customer expectations, and heightened scrutiny around ethics, sustainability, and workplace treatment. Stakeholders want assurance that companies are delivering value, operating responsibly, and caring for their people. These pressures are shaping how brands are judged long before a purchase is made.

How is AI impacting reputation in Retail & Consumer Durables?

AI is reshaping how consumers discover, evaluate, and interact with brands.

Key impacts include:

• AI-driven search: Younger consumers increasingly ask AI tools for shopping recommendations.

• Ethical expectations: 26.3% of stakeholders in Q1 2025 cited AI misuse as a top concern; and poor or undisclosed AI-generated content can harm trust.

• Visibility: Clear mission statements, well-linked product pages, and transparent ethics help AI surface accurate, reputation-enhancing information.

How can my company use this report?

The Retail & Consumer Durables Report provides:

• Industry-specific reputation benchmarks

• Key Reputation Driver performance insights

• Factor-level detail on value, quality, ethics, and workplace perception

• Advisory commentary from RepTrak experts

• Actionable steps to strengthen reputation and stakeholder confidence

Use it to identify gaps, prioritize messaging, and align leadership on where to invest next.

RepTrak for Industry: Retail & Consumer Durables Solutions

RepTrak partners with the world’s leading Retail and Consumer Durables companies to measure, monitor, and manage reputation. Our solutions are tailored to the pressures and expectations unique to each industry:

For Retailers: We analyze how product value, accessibility, customer experience, and ethical sourcing influence stakeholder perception — helping retailers strengthen trust from the sales floor to digital storefronts.

For Consumer Durables Brands: We measure how quality, craftsmanship, innovation, and long-term reliability shape loyalty, recommendations, and purchase decisions across diverse consumer groups.

With RepTrak Compass™, all your reputation data lives in one platform, making it easy to see trends, compare against global benchmarks, and share insights across leadership teams. Compass seamlessly integrates RepTrak’s Advisory experts and their actionable guidance to align reputation strategy with business outcomes.

Ready to Strengthen Your Reputation?

Retail and Consumer Durables companies that win in 2025 will be those that treat reputation as more than a seasonal advantage — they’ll use it as their driver of loyalty, resilience, and long-term growth.

Fill out the form to download the full Retail & Consumer Durables Report and learn how to strengthen the reputation your company needs to stand out, and stay ahead, in today’s competitive market.