A Strong Focus on Innovation Helps Philips to Maintain an Excellent Reputation

Case Study04 Jun, 2020

Building a good reputation is not easy. Maintaining one is even more challenging. Philips has been a reputation leader in the Netherlands for 13 years in a row, according to The RepTrak Company. RepTrak Company co-founder Dr. Cees van Riel and Royal Philips CEO Frans van Houten explain how the company achieved this unprecedented feat.

Watch the video.

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