Transportation Report Recap Quick-Slides

The Transportation industry is proving its resilience. Since hitting its lowest point in Q1 2023, the industry’s Reputation Score has climbed ▲1.8 points to reach a Strong 70.9 in Q2 2025 — driven by reliability, transparent communication, and stronger stakeholder engagement.

Grounded in RepTrak data, this quick-slide recap unpacks the Drivers fueling recovery and the strategic actions Transportation leaders can take to convert progress into sustained favor and performance.

Frequently Asked Questions

1. What’s driving the Transportation industry’s reputation recovery?

After a low in 2023, the industry’s Reputation Score climbed ▲1.8 points to 70.9 in Q2 2025 — fueled by stronger reliability, transparent communication, and measurable progress in sustainability and service quality.

2. Which reputation areas improved most in 2025?

Conduct, Citizenship, and Workplace showed the greatest gains in H1 2025, reflecting visible action on ethics, social responsibility, and employee care — areas where stakeholders see genuine progress, not just promises.

3. Why are Business Outcomes slower to change?

Business Outcomes reflect what stakeholders do, not just what they feel or think. These behaviors take longer to shift because they rely on consistent proof over time. Steady Scores aren’t stagnation; they signal that stakeholders are watching closely — waiting for continued reliability and action to confirm their confidence.

4. How can Transportation leaders strengthen stakeholder trust?

Trust grows through proactive transparency — communicating not just what went wrong, but how it’s being made right. Clear communication and fair recovery build confidence that endures beyond disruption.

5. What turns experience into advocacy?

Every journey shapes perception. Reliable, empathetic, and seamless experiences turn passengers into advocates — proving that when experience delivers, reputation follows.

Read the full Transportation Report.

Read the full Transportation Report.