Your Reputation Is Only as Good as Your Stakeholders Say It Is [Podcast]
The RepTrak Company Executive Vice President Stephen Hahn-Griffiths recently spoke with Radio Entrepreneurs for an episode of their Stories of Entrepreneurship podcast.
The conversation covered:
Why the industry you’re in matters when measuring and monitoring reputation
How to link the impressions people have of you with survey-based insights and analytics
The importance of corporate brand purpose and fulfilling your role in the social contract
About Stephen Hahn-Griffiths
Stephen Hahn-Griffiths is the Executive Vice President at The RepTrak Company. He is a driving force in reputation thought-leadership, reputation risk management, corporate responsibility, integrated marketing communications, and brand purpose. As a champion of reputation intelligence and vanguard of RepTrak, Stephen plays a pivotal role in spearheading best practices. In prior roles, he was as Chief Strategy Officer at leading multi-national agencies, including Leo Burnett, Mullen, and Saatchi & Saatchi. He was also previously a co-owner of Protobrand, a boutique brand consulting company.