Good Customer Support Wins Back Customers, But is AI Delivering on That?
60% say good complaint handling can win them back. Only 35% welcome AI support. New RepTrak data on AI, customer service and reputation.
The world's most reputable companies
2025 Global RepTrak® 100
Download the report to see the full ranking
The top 5 most reputable companies
2
Rolls-Royce
REPSCORE77.9
3
Rolex
REPSCORE77.6
4
Harley-Davidson
REPSCORE77.4
5
The Bosch Group
REPSCORE77.4
It's the ultimate comeback story
What's inside the 2025 report
The Reboot Done Right
It’s no coincidence that some of the biggest cultural moments in recent years have been about bringing the best of the past into the present. Much like a great franchise that gets a fresh revival, the world’s most reputable companies are leaning into their legacy while reintroducing themselves to modern stakeholders.
The ranking awaits
2025 Global RepTrak 100
The Global RepTrak 100 report provides a definitive ranking of the world's most reputable companies and a comprehensive analysis of the global reputation landscape. For over a decade, we've leveraged our unparalleled data suite to understand global corporate trends and corresponding public sentiment year over year.
This year’s findings make one thing clear: businesses are no longer just surviving the challenges of today — they’re starring in their own reputation reboot. Fill out the form for a behind the scenes look at the year’s biggest reputation comebacks.
Previous reports can be found here:
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Download the 2025 report here
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Reputation sits on many risk registers with no measure behind it. Benefit of the doubt gives your risk committee a leading indicator it can trend.
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You can spot a surprise early; here's where to look
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A favorability score is one blended number. These 10 metrics break reputation into trust, workplace, governance, risk, and business outcomes instead.
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A new study shows stopping channel reporting at reach is costing Communications leaders influence and a seat at the executive table. Here's how to correct that.
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Annual trust studies measure institutional trust, not how your company is perceived. 6 limitations, and what continuous measurement covers in between.
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Nike left the S&P 100 this week. Our Global RepTrak 100 data shows a parallel story: a steady Reputation Score covering a decade of lost ground.
5 Questions to Ask Any Reputation Intelligence Vendor Before You Sign
Picking a reputation intelligence vendor is a bigger decision than most RFPs treat it as. Five questions that separate published data from vague claims.
Your Priority List Has a Shelf Life
What your audience cares about moves, and a reputation program that only tracks performance has no way to see it.
From Annual Reputation Readout to A Monthly Management System
How often you measure reputation decides which questions the data can answer.