Mark Sonders

What matters most are the relationships a company builds with their customers. As the CEO at RepTrak, I strive to deeply understand our customers' goals, problems, and needs. As the better we understand those dynamics, the better RepTrak can help them get maximum value from our solutions. Customers are why relationships are the cornerstone of a successful business. My goal as CEO is to contribute to our customers' long-term success. We can help them succeed by being a trusted partner who ensures they get the most value from their current products and the greatest benefits from new ones. We intend to be a partner who truly understands the problem before we start offering solutions. That’s why I see my CEO role more as the "head relationship manager." When all teams at RepTrak are aligned to helping customers be more productive, provide better customer service, and grow their business, we know we’ve done something special and worthwhile. It begins with genuine understanding.