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Air New Zealand Earns Highest Reputation Rating in RepTrak APAC’s Study of Most Reputable Companies in Australia and New Zealand

Press Releases23 Apr, 2020

Sydney, Australia | April 23, 2020 — The RepTrak Company™ has been rating the sentiment towards companies in Australia and New Zealand for more than a decade, and this year’s data provides an indication of the companies that headed into the current COVID-19 crisis in a position of strength. Separate studies are conducted in Australia and New Zealand each year, in which the general public is asked to rate the reputations of the largest companies in each country. A top 10 rating of most reputable companies in each market can then be generated by RepTrak. The results of the 2020 study—conducted prior to the COVID-19 outbreak—reveal that Air New Zealand retained its place at the top of the rankings in Australia once more, meaning it has now been rated Australia’s most reputable company for four consecutive years. The airline also tops the list of most reputable companies in New Zealand, making it the most trusted, respected and admired company in the eyes of the public on both sides of the Tasman. The Top 10 ranked companies in Australia also features Qantas, Toyota, and JB Hi-Fi, who have been mainstays of the index in recent years, while Australia Post and Microsoft are both new entrants to the Top 10 rankings in 2020. In New Zealand, the top two spots have now been taken by Air New Zealand and Toyota every year since 2014. “We cannot say with certainty what the impact of the crisis will be on perceptions of corporates in Australia and New Zealand, but the results of this year’s study serve as a useful reminder of the companies that entered this crisis with the highest levels of trust, admiration and respect among the general public,” explains Oliver Freedman, Senior Vice President, APAC, for The RepTrak Company. “We also know that people will give the benefit of doubt to, and continue to support, companies that have stronger reputations—which will go some way to limiting the long-term impact of COVID-19 on some of the businesses at the top of this year’s rankings,” Freedman continues. The Top 10 most reputable companies in Australia and New Zealand, according to RepTrak, are as follows: Australia Rankings 1 Air New Zealand 2 Qantas Airways 3 Toyota Motor Corporation 4 Australia Post 5 Microsoft 6 JB HI-FI 7 AustralianSuper 8 Mazda Australia 9 Aldi Australia 10 Samsung New Zealand Rankings 1 Air New Zealand 2 Toyota New Zealand 3 The Warehouse Group 4 Kiwibank 5 Z Energy 6 ASB 7 Mainfreight 8 Foodstuffs 9 Zespri 10 BNZ Methodology RepTrak’s annual study was conducted online between 18 February–11 March 2020, from a total sample n= 10,440 in Australia, and between 17 February–4 March 2020, from a total sample n= 2,531 in New Zealand. The studies were conducted among adults aged 18 and older, with results weighted to ensure they represent appropriate gender, age and geographic groups for each market. To qualify to rate a company, a respondent must indicate they are ‘very’ or ‘somewhat’ familiar with the company. For Australia, a total of 60 companies are included in the study (from which the Top 10 most reputable are shown above), with companies drawn from the IBISWorld Top 2,000 Company list, which ranks companies by revenue. For New Zealand, the Deloitte Top 200 companies and Top 30 Financial Institutions are used to determine the largest 25 companies by revenue (from which we generate the Top 10 most reputable shown above). The Reputation Scores used to generate the rankings are based on four questions relating to trust, esteem, good feeling, admiration and respect. Respondents rate each statement on a 1–7 scale, which is used to calculate the overall Reputation Score, ranging from 0 to 100. Reputation Scores are then used to create the rankings. In addition to collating overall reputation, RepTrak also measures sentiment towards seven drivers of reputation— Products/Services, Innovation, Workplace, Citizenship, Governance, Leadership and (Financial) Performance. About The RepTrak Company The RepTrak Company™ helps business leaders understand how their company is perceived so they can maximize business outcomes. Subscribers to the RepTrak Program receive actionable insights and guidance so they can protect business value, improve return on investment, and increase their positive impact on society. Our purpose is to prove that doing and saying the right thing is good business. Established in 1997 and rating over 5000 companies annually in more than 60 countries worldwide, The RepTrak Company owns the world’s largest reputation benchmarking database used by Global 2000 CEOs, boards, and executives. Contact Oliver Freedman, Senior Vice President [email protected] +61 434 562 623

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