Consumers Becoming More Beer Savvy

RepTrak in the News14 Jul, 2020

Irish consumers are becoming increasingly knowledgeable of the different tastes and varieties of beers, according to research commissioned by the Brussels-based group by the Brewers of Europe, released by Drinks Ireland|Beer. The Beer Image Tracker measures insights and perceptions of beer, using 900-respondent sample. The tracker was carried out by the RepTrak Company through an online study.

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