In corporate America we trust? Despite perennial crisis, business reputations are rising
The majority of industries saw their corporate reputations rise during the pandemic.
Companies have become more involved in protecting their people's health as well as addressing social movements. That coincides with a rise in corporate reputations, suggesting the public supports these business responses to 2020. RepTrak said it best: "The preservation of reputation is a win in a year as eventful as 2020. Companies did not merely survive but, in some cases, even made reputation inroads."