Boston, MA, April 14, 2020 — The RepTrak Company, the global reputation leader, today announced the appointment of Mark Sonders as chief revenue officer. Sonders will lead the company’s global sales and marketing organization, reporting to The RepTrak Company CEO Kylie Wright-Ford.

mark sonders

Most recently, Sonders served as chief revenue officer at FocusVision, a worldwide provider of survey and customer insights software solutions to enterprise organizations and market research firms. His extensive career in sales and marketing has also included leadership roles at relocation services provider Cartus, insurance technology solutions developer Vertafore and business information services provider Thomson Reuters, among others. “Mark has outstanding qualifications in equal measures on sales, account management and marketing, and highly relevant experiences in B2B software businesses and working with Global 2000 customers,” said Wright-Ford. “We’re excited about adding Mark’s breadth of expertise to our company. His strong track record for driving revenue and business performance across global companies, and in developing lasting customer relationships, will enhance our position as the definitive source of ratings and insights on reputation, brand and corporate responsibility.” “The RepTrak Company has an incredible leadership team already in place, a 20-year history of helpling the world’s largest organizations understand how they are perceived so that they can perform at the highest level, and the belief that doing and saying the right things is good business. These are the reasons I’m so enthusiastic about joining the company,” Sonders said.

About The RepTrak Company™ The RepTrak Company helps business leaders understand how their company is perceived so they can maximize business outcomes. Subscribers to the RepTrak Program receive actionable insights and guidance so they can protect business value, improve return on investment, and increase their positive impact on society. Our purpose is to prove that doing and saying the right thing is good business. Established in 1997 and rating over 5000 companies annually in more than 60 countries worldwide, The RepTrak Company owns the world’s largest reputation benchmarking database used by Global 2000 CEOs, boards, and communications executives. For more information, please visit www.reptrak.com or email marketing@reptrak.com