RepTrak Appoints Todd Greenspan as Chief Financial Officer

BOSTON, MA — June 9, 2025 — RepTrak, the leading provider of reputation intelligence and analytics, is proud to announce the appointment of Todd Greenspan as Chief Financial Officer, effective May 27, 2025. 

Todd brings more than 25 years of financial leadership experience to RepTrak. More recently, over the last seven years, Todd was the Chief Financial Officer of a global, tech-enabled, digital marketing company, where Todd was instrumental in the completion of multiple international and domestic M&A transactions, two successful exits, all while partnering with three successive private equity sponsors. Todd’s past experiences also include the Chief Financial Officer role within the professional services and biotechnology industries. Todd’s experience will be critical to RepTrak’s continued growth and global expansion. 

Todd began his career in the large public accounting arena at Arthur Andersen, followed by his corporate roles at companies such as Gen3 Marketing, Aramsco, Solomon Edwards, and Houghton International. 

Todd’s expertise and past responsibilities include finance & accounting, legal affairs & contract management, taxation, treasury, information technology, and risk management — as well as serving as a key strategic partner to the full executive management team.  

His track record of scaling organizations, managing both organic and M&A-driven growth, and aligning financial and operational strategy makes him an ideal partner for RepTrak’s “Next Phase of Great.” 

"I am honored to join RepTrak at such a pivotal moment in its growth journey,” said Todd Greenspan. “Reputation is a powerful asset in today’s business landscape, pivotal in accomplishing our clients’ strategic goals while also creating competitive advantages. I’m excited to help scale a company that’s redefining how organizations measure and manage reputation. I look forward to partnering with the RepTrak team to drive sustainable growth, operational excellence, and long-term value creation.” 

“We’re thrilled to welcome Todd to RepTrak,” said Mark Sonders, CEO of RepTrak. “His leadership will be instrumental as we continue evolving our financial and operational strategy to support RepTrak’s next chapter.” 

About The RepTrak Company 

The RepTrak Company is the world’s premier provider of reputation data and insights, helping businesses harness reputation intelligence to secure competitive advantage. RepTrak’s predictive insights enable subscribers to safeguard business value, optimize ROI, and amplify their positive societal impact. Combining advanced metrics with dedicated reputation advisors, RepTrak delivers actionable analyses that align business goals with stakeholder sentiment across global markets and diverse industries. 

Established in 2004, The RepTrak Company owns the world’s largest reputation benchmarking database, gathering over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide. For more information, please visit www.reptrak.com. 

For questions, contact Bianca Martucci-Fink, RepTrak’s Director of Global Content Marketing: [email protected]