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2020 Global RepTrak® 100

The 2020 Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies. The Global RepTrak 100 showcases how people feel, think, and act towards companies globally. For over a decade, The RepTrak Company™ has ranked the top 100 most reputable companies to celebrate global reputation leaders.

Our Methodology

For consideration in the 2020 Global RepTrak 100, a company had to meet the following criteria:

  • Must achieve global revenue of at least USD $2 billion in 2020

  • Must reach a global average familiarity threshold above 20 percent in all fifteen countries measured and a familiarity threshold above 20 percent in six or more of the fifteen countries measured

To determine the ranking, The RepTrak Company analyzed reputation data for over two-thousand companies. Companies that met these criteria were then ranked based on their global reputation scores. A company’s corporate reputation is determined using a reputation score - a score from 0-100 that measures how people feel towards a particular company. Reputation scores demonstrate a strong positive relationship with business outcomes, such as an audience’s willingness to buy, recommend, or trust a company. The top 100 companies with the highest reputation scores made the final ranking.

The 2020 Global RepTrak100 ranking is based on 295,580 ratings collected across the 15 largest economies globally using online surveys. Data for this survey was collected from December 2019 through January 2020 and also includes data from RepTrak’s extensive reputation intelligence database.

The Global RepTrak™100

The Global RepTrak® 100 is the definitive ranking of corporate reputation for the world’s leading companies. The Global RepTrak 100 showcases how people feel, think, and act towards companies globally. For over a decade, The RepTrak Company™ has ranked the top 100 most reputable companies to celebrate global reputation leaders.