Strong – Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.
adidas is no stranger to the Top 100 list. Over the past five years, adidas continues to hold its place among the Top 10 most reputable companies. adidas’ solid and consistent performance in the Global RepTrak 100 is grounded in the company’s significant improvement across all areas of its business - especially when it comes to how people view its Leadership and Governance efforts.