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Harley-Davidson

Harley-Davidson

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Ranked at position #5 in the global reptrak 100 in 2021
Global RepTrak 1002021#5
Harley-Davidson is an American motorcycle manufacturer. The company manufactures heavyweight motorcycles and offers motorcycle parts, accessories, and other related services.
Download Global RepTrak 2021 Report

Reputation Score

78.1
Strong

Strong Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

Poor
0-39
Weak
40-59
Average
60-69
Strong
70-79
Excellent
80+
Reputation Analysis

In 2021, Harley-Davidson showed one of the biggest improvements in reputation. This improvement grants Harley-Davidson its ticket to the exclusive Top 10 club - moving from #20 to #5! Not only is Harley-Davidson a top company globally - It is also the third most reputable company among Boomers.