Strong – Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.
In 2021, Harley-Davidson showed one of the biggest improvements in reputation. This improvement grants Harley-Davidson its ticket to the exclusive Top 10 club - moving from #20 to #5! Not only is Harley-Davidson a top company globally - It is also the third most reputable company among Boomers.