AI Opportunities To Elevate Your Strategy
Explore how reputation leaders can move from AI integration to advantage in 2026 — using AI to shape perception, build trust, and drive long-term value.
The world's most reputable companies
2025 Global RepTrak® 100
Download the report to see the full ranking
The top 5 most reputable companies
2
Rolls-Royce
REPSCORE77.9
3
Rolex
REPSCORE77.6
4
Harley-Davidson
REPSCORE77.4
5
The Bosch Group
REPSCORE77.4
It's the ultimate comeback story
What's inside the 2025 report
The Reboot Done Right
It’s no coincidence that some of the biggest cultural moments in recent years have been about bringing the best of the past into the present. Much like a great franchise that gets a fresh revival, the world’s most reputable companies are leaning into their legacy while reintroducing themselves to modern stakeholders.
The ranking awaits
2025 Global RepTrak 100
The Global RepTrak 100 report provides a definitive ranking of the world's most reputable companies and a comprehensive analysis of the global reputation landscape. For over a decade, we've leveraged our unparalleled data suite to understand global corporate trends and corresponding public sentiment year over year.
This year’s findings make one thing clear: businesses are no longer just surviving the challenges of today — they’re starring in their own reputation reboot. Fill out the form for a behind the scenes look at the year’s biggest reputation comebacks.
Previous reports can be found here:
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Download the 2025 report here
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