Excellent – Refers to a company that has achieved a reputation score within the 80–100-point range on a 0 – 100 scale. This is the highest tier in our normative scale and is shown in dark green.
In 2021, the LEGO Group is the only company to achieve an “Excellent” Reputation Score. Over the past decade, The LEGO Group is one out of only two companies to consistently rank in the Top 10 most reputable companies. This is the company’s second year-in-a-row in the #1 spot. LEGO’s excellent reputation is well-rounded; people perceive all aspects of its business positively, particularly the company’s Products & Services.