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LEGO Group

LEGO Group

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Ranked at position #1 in the global reptrak 100 in 2021
Global RepTrak 1002021#1
The LEGO Group is a family-owned toy production company based in Billund, Denmark that is best known for the manufacture of LEGO-brand toys.
Download Global RepTrak 2021 Report

Reputation Score

80.4
Excellent

Excellent Refers to a company that has achieved a reputation score within the 80–100-point range on a 0 – 100 scale. This is the highest tier in our normative scale and is shown in dark green.

Poor
0-39
Weak
40-59
Average
60-69
Strong
70-79
Excellent
80+
Reputation Analysis

In 2021, the LEGO Group is the only company to achieve an “Excellent” Reputation Score. Over the past decade, The LEGO Group is one out of only two companies to consistently rank in the Top 10 most reputable companies. This is the company’s second year-in-a-row in the #1 spot. LEGO’s excellent reputation is well-rounded; people perceive all aspects of its business positively, particularly the company’s Products & Services.