The Banking Industry’s Reputation in 2025
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
The world's most reputable companies
2025 Global RepTrak® 100
Download the report to see the full ranking
The top 5 most reputable companies
2
Rolls-Royce
REPSCORE77.9
3
Rolex
REPSCORE77.6
4
Harley-Davidson
REPSCORE77.4
5
The Bosch Group
REPSCORE77.4
It's the ultimate comeback story
What's inside the 2025 report
The Reboot Done Right
It’s no coincidence that some of the biggest cultural moments in recent years have been about bringing the best of the past into the present. Much like a great franchise that gets a fresh revival, the world’s most reputable companies are leaning into their legacy while reintroducing themselves to modern stakeholders.
The ranking awaits
2025 Global RepTrak 100
The Global RepTrak 100 report provides a definitive ranking of the world's most reputable companies and a comprehensive analysis of the global reputation landscape. For over a decade, we've leveraged our unparalleled data suite to understand global corporate trends and corresponding public sentiment year over year.
This year’s findings make one thing clear: businesses are no longer just surviving the challenges of today — they’re starring in their own reputation reboot. Fill out the form for a behind the scenes look at the year’s biggest reputation comebacks.
Previous reports can be found here:
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The 2025 Transportation Report
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
2025 Q2 Data Dose: Insight to Action
These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.
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Putting Promises Into Practice: 2025 Italy Report One-Pager
From product quality to "Made in Italy" efforts, this one-pager will catch you up on what stakeholders are looking for.
Reputational Volatility in Italy: Current Trends and Stakeholder Expectations
Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.
A Reputation Built on Action: France Report One-Pager
Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.
The Banking Industry’s Reputation in 2025
The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.
The 2025 Transportation Report
Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.
2025 Q2 Data Dose: Insight to Action
These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.
RepTrak Appoints Robert Schooling to Board of Directors
The RepTrak Company proudly announces the appointment of Robert Schooling to its Board of Directors.
2025 Q2 Data Dose: Infographic
This DEI data infographic will help you make sense of the noise and align stakeholder priorities with tangible business outcomes.
2025 Q2 Data Dose: One-Pager
This one-pager will tell you the 5 top issues that were named by consumers worldwide.
RepTrak Appoints Thierry D’Hers and Catherine Hernandez-Blades to Board of Directors
The RepTrak Company is proud to announce the appointment of Thierry D’Hers and Catherine Hernandez-Blades to its Board of Directors.
Putting Promises Into Practice: 2025 Italy Report One-Pager
From product quality to "Made in Italy" efforts, this one-pager will catch you up on what stakeholders are looking for.
Reputational Volatility in Italy: Current Trends and Stakeholder Expectations
Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.
A Reputation Built on Action: France Report One-Pager
Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.