Rolex

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Ranked at position #2 in the global reptrak 100 in 2021
Global RepTrak 1002021#2
Rolex is a Swiss luxury watch manufacturer based in Geneva, Switzerland.
Download Global RepTrak 2021 Report

Reputation Score

79.6
Strong

Strong Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.

Poor
0-39
Weak
40-59
Average
60-69
Strong
70-79
Excellent
80+
Reputation Analysis

No other company has enjoyed the title of the world’s most reputable company as often as Rolex. Rolex was ranked the #1 most reputable company globally for four years (2016-2019). In 2021, Rolex is just 0.4 points away from an ‘Excellent’ Reputation Score. The strength of Rolex’s reputation lies in the quality of its Products and since 2020, people’s perception on this front has improved significantly.