Strong – Refers to a company that has achieved a reputation score within the 70–79-point range on a 0 – 100 scale. This is the second highest tier in our normative scale and is shown in light green.
No other company has enjoyed the title of the world’s most reputable company as often as Rolex. Rolex was ranked the #1 most reputable company globally for four years (2016-2019). In 2021, Rolex is just 0.4 points away from an ‘Excellent’ Reputation Score. The strength of Rolex’s reputation lies in the quality of its Products and since 2020, people’s perception on this front has improved significantly.