The Moment AI Traffic Became The Story
If you've been waiting for a signal that your communications strategy needs to account for AI, this is it: The audience your playbook was designed around is no longer the majority audience.
The reputation intelligence platform for global organizations
RepTrak Compass
RepTrak Compass™ helps you understand how stakeholders perceive your company, what is driving those perceptions, and what to do next.
Your Reputation Deserves Better
Your reputation is shaped by factors both within and beyond your control across markets, stakeholders, and external events. To manage it effectively, you need to understand not just what is happening, but what is driving perception and how it changes. Compass provides that clarity.
Data with Direction
Compass combines continuous reputation measurement with expert Advisory guidance, helping you understand what is driving stakeholder perception and what to do next.
Global and Local
Compare stakeholder perception across markets to understand how reputation varies globally and locally. Identify what is driving those differences and where to focus next.
Reporting Ready
Turn reputation insights into clear, decision-ready outputs. Compass helps leaders understand what is changing, why it matters, and how to respond with confidence.
Explore how Compass turns reputation insight into action
Get a clear view of how your reputation is evolving and what is driving change, all in one place.
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See the latest reputation insights
AI, The Influencer
AI touchpoint analysis measures the channel through which respondents recall encountering AI-generated content about a company. That's useful information for channel strategies, but not for more holistic communications strategies.
Your Reputation Is Being Written Without You
The focus on AI visibility is only part of the story. And, in a world where Generative AI is covertly shaping opinions, it is not the most important part.
Q1 Data Shows Simplification Might Be a Winning Communications Strategy
RepTrak's Q1 2026 data confirms what most communications leaders already feel: everything matters. Here's how to deal with it.
Communications Strategy is Increasingly Meeting Corporate Behavior
RepTrak's Q1 2026 data suggests that organizational behavior has moved from the foundation beneath communications strategy to an increasingly primary driver of reputation outcomes.
AI Research is Shaping IGP Decisions
New RepTrak data suggests IGP stakeholders are being influenced by AI further up the funnel, highlighting the need for AI reputation management.
Reputation Is Multiplayer. The Game Isn’t the Same for Everyone.
An industry-level view of Global RepTrak 100 data shows a nuanced view of the "multiplayer" trend. For Comms leaders evaluating strategy, this is required reading.
From Proof to Propagation: Q1 Data Shows How Reputation Is Built in a Multiplayer World
In our Q1 Current Events data, the Informed General Public said companies should be more focused on operational fundamentals that impact the customer and less on topics that skew more narrative-driven and signaling-oriented.
Inside the GRT100: A case study on adidas and Nike
A look at the diverging paths of two storied brands through the lens of Global RepTrak 100 rankings.
RepTrak Announces 2026 Global RepTrak® 100: The World’s Most Reputable Companies Revealed
RepTrak released the 2026 Global RepTrak 100 on April 8, 2026. The report ranks the most reputable companies in the world and highlights key trends in trust, AI adoption, and corporate reputation.
The Moment AI Traffic Became The Story
If you've been waiting for a signal that your communications strategy needs to account for AI, this is it: The audience your playbook was designed around is no longer the majority audience.
AI, The Influencer
AI touchpoint analysis measures the channel through which respondents recall encountering AI-generated content about a company. That's useful information for channel strategies, but not for more holistic communications strategies.
Your Reputation Is Being Written Without You
The focus on AI visibility is only part of the story. And, in a world where Generative AI is covertly shaping opinions, it is not the most important part.
Q1 Data Shows Simplification Might Be a Winning Communications Strategy
RepTrak's Q1 2026 data confirms what most communications leaders already feel: everything matters. Here's how to deal with it.
Communications Strategy is Increasingly Meeting Corporate Behavior
RepTrak's Q1 2026 data suggests that organizational behavior has moved from the foundation beneath communications strategy to an increasingly primary driver of reputation outcomes.
AI Research is Shaping IGP Decisions
New RepTrak data suggests IGP stakeholders are being influenced by AI further up the funnel, highlighting the need for AI reputation management.
Reputation Is Multiplayer. The Game Isn’t the Same for Everyone.
An industry-level view of Global RepTrak 100 data shows a nuanced view of the "multiplayer" trend. For Comms leaders evaluating strategy, this is required reading.
From Proof to Propagation: Q1 Data Shows How Reputation Is Built in a Multiplayer World
In our Q1 Current Events data, the Informed General Public said companies should be more focused on operational fundamentals that impact the customer and less on topics that skew more narrative-driven and signaling-oriented.
Inside the GRT100: A case study on adidas and Nike
A look at the diverging paths of two storied brands through the lens of Global RepTrak 100 rankings.
RepTrak Announces 2026 Global RepTrak® 100: The World’s Most Reputable Companies Revealed
RepTrak released the 2026 Global RepTrak 100 on April 8, 2026. The report ranks the most reputable companies in the world and highlights key trends in trust, AI adoption, and corporate reputation.
RepTrak Compass Frequently Asked Questions
RepTrak Compass measures reputation using a standardized model based on stakeholder perceptions. This model is built on RepTrak’s proprietary and patented methodology, capturing both how stakeholders feel about a company and what is driving those perceptions. This helps organizations understand why their reputation is changing and where to take action.
Traditional social listening and brand tracking tools focus on monitoring media coverage, sentiment, or online conversations. Compass measures stakeholder perception and acts as a strategic diagnostic layer, identifying what is driving reputation across key areas. This helps organizations move beyond tracking information to understanding what is changing, why it matters, and where to take action.
Compass helps organizations improve how stakeholders choose to support their business. This includes increasing trust, recommendation, and willingness to buy or invest. By identifying and improving the drivers behind reputation, Compass helps organizations influence these behaviors and make more informed decisions that strengthen overall business performance.
Yes. Compass compares stakeholder perception across countries, regions, and markets using a globally validated model and patented methodology. This allows organizations to benchmark reputation consistently and understand what drives differences across geographies. These insights help teams prioritize actions and adapt strategies by market.
Teams use Compass to monitor how stakeholder perception is changing and what is driving those changes. They track trends, identify emerging risks or opportunities, and use reputation insights to inform communications and strategic decisions. This helps teams respond quickly and focus on the actions that will have the greatest impact.
Compass detects changes in stakeholder perception as reputation shifts. By continuously measuring key reputation drivers, it highlights early signals of risk or opportunity so teams can act before issues escalate. This enables a more proactive approach to managing reputation.