The premier solution for global reputation management

RepTrak Compass

RepTrak Compass™ is the most comprehensive, globally scalable platform for reputation intelligence — helping you understand, manage, and grow your corporate reputation.

Your Reputation Deserves Better

Your reputation is shaped by factors both within and beyond your control (across markets, stakeholders, and socio-economic events), requiring communications leaders to know exactly what to say and when to say it.  

Compass provides that direction. The combination of real-time data and nuanced, personal guidance provides you with a clear path forward to improve and protect your reputation.  

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Data with Direction

Compass integrates reputation data with personalized recommendations from our global Advisory team — so you can measure reputation while actively shaping it.

Global and Local

Compare different stakeholder perceptions to understand how global issues affect local outcomes — and vice versa.

Reporting Ready

Compass provides leaders with clear, concise data visualizations and recommendations that drive decisions.

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Every login is made easy with a clear view of your most recent reputation trends.

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See the latest reputation insights

Transportation Report: Recap Quick-Slides Blog Header

Transportation Report Recap Quick-Slides

Grounded in RepTrak data, this quick-slide recap unpacks the Drivers fueling recovery and the strategic actions Transportation leaders can take to convert progress into sustained favor and performance.

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Airline Reputation is Climbing to New Heights in 2025

Airline Reputation in 2025 is Climbing to New Heights

Airline reputation is on the rise in 2025 with a Reputation Score of 70.9 and gains in Workplace and Citizenship. Discover how airlines are rebuilding trust, strengthening sustainability, and driving stakeholder confidence.

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What’s Driving Auto’s Reputation: Transportation Infographic Header

What’s Driving Auto’s Reputation: Transportation Report Infographic

Backed by RepTrak data, this infographic highlights the Drivers where reputation is improving, with actionable insights on how automakers can move the needle forward.

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Reputation in a new era of AI Quick-Slides hero

Reputation in a New Era of AI: Quick-Slides

These 7 quick-slides answer your questions about the challenges and opportunities that AI can bring to your corporate reputation. 

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Movement to Momentum: Transportation Report One-Pager

Our latest one-pager explores how transportation leaders are turning technology into reputational momentum by leveraging innovation to create experiences that inspire loyalty and confidence.

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The Banking Industry’s Reputation in 2025

The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.

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The 2025 Transportation Report

Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.

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2025 Q2 Data Dose: Insight to Action Quick Slides

2025 Q2 Data Dose: Insight to Action

These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.

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RepTrak Appoints Robert Schooling to Board of Directors

The RepTrak Company proudly announces the appointment of Robert Schooling to its Board of Directors.

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2025 Q2 Data Dose: Infographic on DEI

2025 Q2 Data Dose: Infographic

This DEI data infographic will help you make sense of the noise and align stakeholder priorities with tangible business outcomes.

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