The RepTrak Company

The RepTrak Company™ provides the world’s leading platform for data-driven insights on Reputation, Brand and ESG.  Our proprietary RepTrak® model is the global standard for measuring and analyzing the sentiment of the world about companies using proven data science and machine learning techniques.  Our clients use our predictive insights to protect business value, improve their return on investment, and increase their positive impact on society.  Established in 1997, The RepTrak Company owns the world’s largest reputation benchmarking database comprised of over 1 million company ratings per year and used by Global 2000 CEOs, boards, and executives. In 2020, The RepTrak Company was named to the Inc. 5000 list of the world’s fastest growing companies.

Our Core Values

Our core values represent the language we use and the philosophy we embrace in our every day work. This is how we show up for each other and for our clients.

Be a Pioneer

We are entrepreneurial and constantly creating value

Practice Rigor

We focus on quality, precision, and validity in our work

Stay Committed

We follow through on commitments to honor our word

Be Honest

We’re ethically, fiscally, and environmentally responsible

Be Brave

We are open to new ways and thinking

Our Global Team

We are data scientists, community-builders, PhDs, client success leaders, and so much more.

We volunteer our time to make each other stronger and our communities brighter. We belong to working groups dedicated to Sustainability, Diversity and Inclusion, Women in the Workplace, and Culture.

We are intellectually curious, creative, fun, and flexible; welcoming new challenges in this dynamically changing industry. Interested in joining The RepTrak team?

Explore RepTrak Careers