2022 Global RepTrak® 100 Most Reputable Companies
Blog Post28 Mar, 2022
As our most anticipated annual report, the Global RepTrak® 100 Most Reputable Companies serves as the definitive ranking and analysis of corporate reputation for the world’s leading companies, measuring how the public thinks, feels, and acts towards the world's largest brands across 15 major economies.
Notable findings include:
Global reputation was down across industries and across organizations. Individual companies shows the same: company scores in the Global RepTrak Top 10 and Top 100 have lower scores than was true in 2021.
Countries with stricter COVID protocols were more likely to see a corporate Reputation Score decrease.
Notable increases in rank include Volkswagen(+53), Xerox (+43), MSD (+42), Burberry Group (+33), and PayPal (+26)
Generations are showing shifts as they turn to new life stages. GenZ has progressed more fully into adulthood and Millennials are gaining seniority. Reputation Scores are lower this year for GenZ and Millennials’ perceptions are beginning to align with older generations.
In the 2022 GRT100, we explore: